Operators are required to do everything within their means to ensure that underage customers are not allowed to gamble. The age restrictions are dependent upon the laws in the jurisdiction where the gambling services are offered. Preventing underage gambling requires operators to ensure that registration processes clearly outline policies towards underage gambling and to ensure controls are in place to verify the age of gamblers. Casino operators are particularly serious about this problem because of the fines as well as the threat that their license will temporarily or permanently get revoked

Operators are required to implement anti-money laundering policies and procedures. This involves implementing effective know your customer processes when taking on new customers and tracking and reporting any suspicious transactions.

Upholding responsible gaming practices is a key means to help reduce the likelihood of Problem gambling amongst vulnerable customers. A number of measures have been introduced to help prevent the onset of problem gambling, including self-exclusion programmes and processes, offering advice and support to problem gamblers and allowing players to set limits as to how much they spend both within online and land-based gaming channels.

All gaming products should be tested to ensure they are fair and random and that they adhere to the rules of that game. Testing to ensure fair gaming is increasingly carried out by independent organisations.

Customers should be able to freely make comments or complaints to operators and expect operators to have in place adequate processes and procedures to deal with complaints, either internally or via an independent third-party. For example, ecogra.org provides a mediation service for disputes between players and operators.